http://www.kmag.co.uk/about/advertise/119
Age -
15-24 = 49.3%
25-34 = 38.4%
35-44 = 7.2%
45-54 = 4.3%
55+ = 0.8%
Gender -
Male - 73.8%
Female - 26.2%
Income -
Under £18k - 28.2%
£18k - £24k - 32%
£25k - £34k - 25.1%
£35k - £50k - 8.3%
Over £50k - 6.4%
http://www.mixmag.net/content/reader-profile
The Mixmag website states that the median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urban and single.
These figures show that males are more likely to read this genre of magazine than females, it also shows that the main age bracket for people who read this magazine is 15-24. This means that younger people prefer to read this type of magazine which will be helpful to know when i am designing it.
A typical reader that i will be aiming my magazine at would be male, in their late teens or early 20s. Their income would be around £18 - £24k. As my magazine will not be mainstream because of the genre, this will suit individualists, these are people who want to show that they are different. The persons lifestyle would be that they tend to have a lot of money to spend, for example clubbing every weekend and spending money on music.
Knowing your target audience is very important for being able to publish a successful magasine, you have to be sure that your magasine will appeal to your target audience well otherwise your magasine wont sell very many copies and it would not be successful. when thinking about your audience you could consider the gratification theory, this means that when we decide to read a media text like a magasine its not just mindless reading we actually want to get something out of it for example information about whats going on and personal identity, for example a model that we can base our behaviour on. I will think of this when im making my magasine to put things on the cover and inside that people will be attracted to.
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